About Zap! Search

About Zap!

In a Nutshell!
Zap! is a new search engine which gives everyone the opportunity to donate to charity. With Zap! your contribution is automatic - every time you search, 50% of the revenue generated from your clicks will be donated to the charity on the Zap! list you have chosen. Searching with Zap! works the same as searching Google or Yahoo! or MSN, but there is a difference - when you Zap!-It - someone, somewhere, less fortunate than ourselves, will benefit . . .

Keep Zap! handy!
To make Zap! really convenient to use, download the Zap! Toolbar today and use Zap! Search from anywhere on the internet.

A More In Depth Explaination
The way that Zap works is that thousands of advertisers pay for keywords relevant to their industry. When you search for something with Zap! Search, such as "Holiday in Italy" we have up to 40 advertisers all of whom have bidded on those keywords to ensure that their advert appears most prominently for you to see. These paid-for sponsored search results are positioned either along the top of the page, or down the right hand side. There are, of course, still the millions of free listings (natural listings) from which you can select the information you need. These are in the center of the page.

When you see an advert which matches what you are searching for and click on it, if it is a paid-for advert then the advertiser will pay Zap! Search for your click. An advertiser paying for "Holiday in Italy" will cover his advertising expenses when you click their advert and go on to make a holiday booking with them!

Zap! donates 50% of the revenue earned from clicks to charity and the other 50% goes towards maintenance, upkeep, servers, admin, promoting Zap! Search and all the usual expenditure a company incurs.