1. Highlight the True Potential of a Single Entry
Creating videos highlighting the kind of amazing prizes participants could win for a super low-cost entry is a great way to instantly grab the attention of your followers.
By using a hook, such as “Here’s what you could win for just £2”, followers will see entering your comps as low-risk to them, with the tantalising possibility of a very high reward!
You’ll be on track to creating some seriously scroll-stopping content.
2. Share Winner Reactions
Nothing builds trust like seeing the real winners IRL!
Post social proof: reaction clips, prize collections, or even video testimonials from your lucky winners to show your followers on social media that real people genuinely can and do win your competitions. This not only shows your business is legit and one that participants can trust, but it shows that real people really do win these things.
And who knows, they could be next!
3. Go Behind-The-Scenes
Behind-the-scenes content is popular among businesses both big and small, and for good reason. It adds a genuine, human side to the brand, while also building a sense of transparency and credibility between business and customer.
Even something as simple as short clips of live draws or random number generators (RNGs) can reassure new or curious customers. Plus, it’s great at building some real excitement for the lucky winners!
4. Good Ol’ Aspirational Content
Aspirational content has for a long time made up a huge part of what you see on social media. It piques people’s curiosity and the intrigue of it all keeps them watching.
And good news, the prizes your competition business offers make the perfect material for this kind of stuff! Think luxury cars, top-tier sports equipment, cutting-edge tech, and even cash prizes. And if you film them in a fast-paced montage style? Even better.
5. “This or That?”
It’s not just thinking about what looks cool on social media, it’s also considering what will make people actively engage and comment. A great way to kickstart a conversation with your followers is with simple comparison videos – for example, asking them which featured prize they’d rather win.
By encouraging comments with interactive videos such as these, you’ll naturally boost your content’s engagement and help the all-knowing algorithm push your posts even further.
6. Countdowns Before Competitions End
Want to go for a more upsell-angle? Try countdown videos!
Short countdown clips are fab at creating a bit of urgency and the classic FOMO, reminding your followers that competitions are closing soon and they’ll miss out if they don’t get involved asap!
Ergo, creating both higher engagement and entries for your business. Lovely stuff.
7. Answer Some FAQs
Sometimes, potential participants will be checking out your socials because they want to find out more about your brand before they take the leap and get involved. This means they might have questions about how it all works.
A great content idea is to share some quick videos answering common questions they may have. Even a simple “How do online competitions work?” can really build trust and help educate new audiences.
8. “What Would You Do?”
Keep the conversation flowing with some simple conversation-style videos! For example, you could ask followers what they’d do with the money if they won a large cash prize or even a simple “Would you rather?”
This sort of content does wonders for your engagement on social media, thanks to how it naturally encourages your audience to comment and share.
9. Showcase Prizes Up Close
Give your followers a real sense of what they could be winning!
Get up close and show off your prizes in detailed videos – whether it’s car interiors, unboxings, or simple product close-ups. This kind of content helps users imagine owning the items themselves and really get a sense of what they could be in for a chance to win.
10. Back to Basics: Simple “How to Enter” Videos
And finally, our tenth and final great video idea for your social media is to create simple video tutorials.
By showing how easy it is to enter a comp, for example, you’ll help build confidence among unsure first-timers, reducing hesitation and helping them feel more confident in taking that first leap. It’s all about reducing that friction in the customer journey!
Which One Will You Try First?
Video content can be seriously game-changing for your business’ social media presence. Whichever of these ideas you decide to give a go, remember that at the end of the day, consistency and authenticity always wins against anything that feels super forced or heavily-produced.
Still feeling stuck? We got you covered. Get in touch and we’ll help you level up your socials with style.
