Ads are everywhere in this day and age. It’s no surprise that people want to get past them. Buuut it’s also no surprise that businesses still want their target audience to see their ads — like, hello! You’ve spent lots of time on your ads, of course you want people to see them.
We’ve got some super effective insider knowledge to help you bypass ad blockers. Just keep reading. You’re about to become a master ad block bypasser.
Ad blockers live up to their name: they block ads. They allow users to enjoy the good ol’ scroll without any ads popping up to disrupt their flow.
How does this magical invention work? Quite simply. Ad blockers run a software or a browser extension that closes off any communication between a user’s device and ad servers. This makes it hard for websites to show any ads.
As a business, is there anything scarier than having your ads blocked?
There probably is, but ad blockers are definitely up there. Especially if you primarily rely on ads to attract new customers.
If your ads get blocked, you’ll attract fewer customers, but it also means:
It’s nae worth the hassle. Let’s fight those ad blockers.
One way to get around ad blockers is by using Server-Side Ad Insertions (SSAIs). These outsmart ad-blocking softwares on a user’s device by stitching the ad inside the content. For example, if you’re doing a live stream, you could embed your ad directly into the live stream instead of using side pop-ups.
This makes it much harder for the ad blocker to catch the ad and block it. It also still provides users with a good, seamless experience, so, really, it’s a win-win.
Another way to get around ad detectors is by collecting your customer data yourself. It’s first-party data collection, rather than third-party trackers that ad blockers can block.
First-party data collection means you directly interact with users, and collect your data via sign-ups, purchases, clicks, items added to carts, email engagement, and so on.
This data is accurate, cost-effective, and privacy-compliant. You don’t have to worry about any ad blockers here! It’ll allow you to create campaigns based on your audience’s data preferences, which will also help foster trust with them.
You know what kind of ads really stand out? Ironically, it’s ads that look like regular posts, and blend into user’s feeds naturally. This kind of ad works wonders with engaging users, as it’s a piece of content that’s not too different from all the other content they interact with. It’s not intrusive either, like sponsored posts or different kinds of ads that disrupt the feed.
So, how are native ads safe from ad blockers?
They’re safe because ad blockers typically target traditional ads, which are intrusive, like pop-ups and flashy banners. By using native advertising, you’ve no ad blockers to fear, because ad blockers can’t distinguish this type of ad from organic content. This means your ad won’t get blocked.
Another great way for getting around ad blockers is to shift your data collection from the user’s browser to your server. This is known as ‘server-side tracking.’
The way it works is, instead of a browser loading third-party scripts, like Facebook Pixels, which ad blockers can easily detect, your site sends raw data to your own server. Your server then shares this data with ad platforms.
Phew! You’re in the clear. No ad blockers in sight.
Not only is server-side tracking more secure, but it also makes the data you collect more reliable, which will help with your decision making for future campaigns. You’ll have a more accurate understanding of how to best reach your target audience, which is a big plus.
Speaking of server-side tracking, we have to introduce you to our very own server — smooth segue, we know!
It’s called Zap Pixel, and it’s everything you’ve ever needed to provide your players with a smooth experience. The plugin is immune to crashes caused by traffic spikes and can protect your most critical sales data during peak sales events.
It’s also an absolute game-changer for data collection.
How come? Let us explain:
We’re not joking. Zap Pixel will literally change your business for the better.
It’ll improve your data collection, which, in turn, will inform your decision making and help you connect with your audience better. It’ll help you decide what kind of campaigns you should be putting out next, and what they should look like.
No more wasted time and money on ads that don’t work. Not with Zap Pixel.
Make the right choice. For your business, and your players. Contact us today.
