So, you’re after some video marketing ideas to boost your competition business? We like your style.
Video marketing is all the rage right now, and for good reason. And it doesn’t have to be super flashy to be effective either, oh no.
Here are five affordable video ideas to help grow your audience. No large production budget necessary.
People loooove getting a sneak peek at what goes on behind the scenes at any business, and yours is no exception!
It’s a great way to humanise your brand with some good ol’ authentic content, and really builds up the trust between you and your audience too.
Try giving your followers a look at what happens in the background – from selecting prizes to packing winner deliveries, or even planning upcoming comps. Get creative!
Budget tip: Try filming with your smartphone and use free editing tools like CapCut to keep costs down.
Featuring your real winners receiving their prizes, or sharing their experiences after winning, is another solid content idea.
It’s kind of like a stamp of approval for your audience – they’ll be thinking, “people really do win your comps! …Could I be next?” You never know, it might just be what inspires that newbie to enter their first competition.
Needless to say, seizing this as a content opportunity is a great video idea. And it makes your winners feel pretty special, too.
Budget tip: User-generated content goes a long way too, btw. You could ask winners to record a short selfie video for even more of an authentic (and low hassle) piece of content.
Sometimes, people have lots of questions before they dive into the world of online comps. So taking the time to film some quick-fire videos answering common questions your audience may have is a great way to offer some value in your content.
You could touch on:
Answering these sorts of queries reduces uncertainty among your players, and really helps build that super-valuable trust. Which is honestly like gold dust.
Plus, these videos do great on TikTok, Instagram Reels, and even YouTube Shorts.
Budget tip: Try batch filming! One filming sesh can produce several weeks of content if you know what you’re doing… saves time, and money.
There’s nothing like building a wee bit of suspense and anticipation on your platforms!
Incorporating countdowns and launch videos into your video marketing strategy creates that feeling of excitement and urgency among your followers. It gives them a reason to hit follow, turn on notifications, and overall keep their eyes on your page for that eventual big reveal.
It also helps give your traffic a bit of a boost when it comes to launch day, and who doesn’t want that?!
Budget Tip: Keep it simple! A classic animated text over product footage can be just as effective as professionally produced videos.
Back to what we touched on earlier when we mentioned asking your audiences to film their own videos. Why not take this idea a step further?
You could ask players to share their own videos, showing why they entered, or even unboxing their prize. Ask people to tag you in their videos for a chance to be featured on your socials, and hey presto! You got yourself some easy-peasy content right there.
Not only is this some of the most authentic content you can get (which is ideal for community building), but it costs you minimal time and money too. It also expands your reach to the followers of your players, aaaaaand overall gives your community engagement a real boost.
Budget Tip: offer a monthly bonus prize, or free entries, for the best player video to encourage participation!
Whether you’re super savvy with the social media stuff already or not, video marketing can sound a little intense at first. But it doesn’t need to be.
Having the expensive kit or a large creative team isn’t the make or break for any business – in fact, authenticity often trumps the super polished productions.
The main thing? Build trust, engagement, and stay consistent with your posting. And before you know it, you’ll be growing your audience while keeping costs way, way down.
If you fancy diving even deeper into all things content and marketing, you’ve come to the right place.
At Zap, we help online competition businesses every day to level up and nail their online strategy, and we can help you too.
Just contact us today.
