⚡The Dev Side of the Game
Your site is the home to your competitions. Sure, you might run a social media giveaway every once in a while, but at the end of the day, your site is where most of your comps take place. Because of this, you want to ensure it all works the way it should. And by ‘that’ we mean your Prize Draw software.
Your site needs to be built to hold competitions, big or small. It also needs to be built to be mobile-friendly (trust us, that’s really important). High-performance sites build trust and drive entries, so a well-built site is a base you’ll definitely want to cover.
⚡Good Design Goes a Long Way
So, you’ve built a website (or had one built for you… wink wink). Well done! Having a good website is a perfect place to start, but you’ll need more than that if you want to make a splash. It’ll also need to look good in order to attract and retain your players.
Design-wise, there are a few things you’ll need to consider.
First, to keep your players engaged, your website must be easy to navigate. You want your players to enter your comps and check out as easily as possible, so as not to leave room for second thoughts. Give your players an easy experience. Sounds very simple, but it goes a long way!
Second, your competition site shouldn’t just be friendly for users. It should be friendly for mobiles, too. Design your site to be that way. Most site visitors come via the phone nowadays, so you may tailor your site to them. You wouldn’t want to miss out on a potential sale (or more!) because you didn’t keep the mobile users in mind, right?
Oh, also, don’t forget to get a little creative. Place nice graphics, which fit with your overall brand, on your site. Make it so the colour palette is the same as everywhere else, as well as the vibe, font, and typography. This will make you more recognisable, which is what you want — whether you’ve just started your competition business or you’ve been in the game for a while.
⚡Can’t Forget About Marketing
Now that you have a website, it’s time to promote it — and your business along with it. That’s right. It’s marketing time, babyyyy!
It’s easy to get carried away and to want to ‘go big or go home,’ but you’ll have to be smart about your spending here. Marketing is a big deal, and is split into several types, including:
- Paid media
- Social media
- Email and SMS
All of these are essential, and a combination of all of these will help you grow.
Sharp, creative, and scroll-stopping campaigns are where it’s at. It’ll get people to click on your website and to enter your comps in no time.
⚡How About a Secure and Reliable Payment Gateway?
We’re not done yet. Another thing that a competition site like yours needs is a payment gateway — but not just any payment gateway. A highly-secure, reliable, automated, built-for-the-competition-industry kinda payment gateway.
That’s Zap Pay in a nutshell.
Secure payment gateways build trust among your players; it’ll make them feel more comfortable about where their money is going. Knowing you have a payment gateway that they can rely on will also inspire them to keep coming back for more.
⚡You Also Need a Gamified User Experience
As a competition business, you may as well go all the way, and provide your players with a gamified user experience.
At Zap, we’ve recently launched Instant Games as part of our Zap Games suite, which makes revealing whether a player has won an Instant Win far more fun. It builds anticipation, creates excitement, and inspires your players to come back and play again. If not for the fun, then certainly for the uniqueness of the reveal!
⚡Let’s Build You a Comp Site!
At Zap, we’re experts in a lot of things, and web development and design is one of them. It’s our bread and butter, in fact. We’ve created hundreds of competition websites, and yours could be next.
Interested? Contact us today, and we’ll be with you in just a second!
