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The idea behind a Push Notification is that they target your players where they spend the most time. That’s why Push Notifications are so successful.
They have a high open rate, and it’s been suggested that app retention rates are nearly 3x higher when a user receives at least one push in the first 90 days after downloading.
Many Push Notifications are also personalised so that they really hit different for each customer.
But to keep them engaged, you’ll need to include a variety of push notifications. Here are some ideas for your next push.
There are a few different categories of Push Notification to be aware of:
1. Informational – send important updates to your players, such as new competitions, events, and guideline updates
2. Reminder – keep people informed of current events, livestreams, Prize Draws and more, as well as inspiring them to press ‘buy’ on that abandoned cart
3. Promotional – shout all about specific prizes, competitions, and products on offer, and perhaps throw in an incentive discount here and there
4. Social – this is more relevant to social media, but it relates to new messages, likes, comments, and shares and all the more social aspects of your app
5. Transactional – let players know that their payments have been successful by sending a notification to acknowledge a purchase, offer shipping updates, or provide order confirmation
Re-engagement Push Notifications are really handy.
They remind them of why they joined in with your brand in the first place, and bring them back to where they should be.
Notifications such as ‘Maintain your Playing Streak’, or ‘Still interested in X Prize’ can be really helpful in this instance. These ideas get to the more competitive side of your customers, and encourage them to have the courage of their convictions.
In other words, it brings them back for more, targeting retention.
Time-Sensitive Information, and reminders of deadlines can be shared through Push Notifications. This is super helpful when you have a competition with an exciting Prize Draw or a specific deadline.
‘Only 24 Hours Left to Win Big Prizes’ has a lot of enticing components. ‘Only’ drives that sense of urgency, and ‘Big Prizes’ piques a sense of curiosity and FOMO.
You could even do a countdown to a LiveStream or an event. Remind people about the excitement of it all, on a regular basis.
Push is the ideal way to share brand news.
New Prizes on offer? Flash Sale? New Competition? Livestream event coming up?
Pop it in a push, and get that news to the front page of your players’ minds.
Push Notifications based on players’ behaviour give a nice bit of personalisation to your app.
‘Remember [X COMPETITION YOU PLAYED]? Good times. Plenty more where that came from…’
‘We know cars are your thing. So… have you seen this?’
‘Win again! More Instant Wins for you to compete in…’
These are examples which demonstrate that you understand your customers. You know what makes them tick, and you can do it again.
Personalisation is important: 91% of consumers say they’re more likely to shop with brands that provide relevant offers and recommendations. Just sayin’.
With competitions, Push Notifications can be used to keep players informed of specific updates in the games they’ve invested in.
We’re talking about things like changes in the odds of them scoring an Instant Win: ‘X More Tickets Have gone: don’t miss out!’
Maybe the final results of competitions they’ve got involved in before, whether the news is positive or otherwise: ‘You didn’t win this time, but have you tried…’
The consistent flow of info helps people feel involved, creating a sense of community and engagement which is helpful for retention.
Finally, it’s good to send some transactional messages to your players. These work very much like transactional emails, except they come through directly onto users’ phones and browsers, where they’ll see them.
If you’ve shipped their prizes, let them know.
If the credit/cash has been released into their Credit/Cash Account, make sure they’re aware of it.
This sort of notification is just reassuring for players. That means they’re more likely to come back for more. Plus, they’re more likely to spread the word: happy players are chatty players.
If this was helpful, you’ll love our KnowledgeBase, which is packed full of informative articles about marketing, competition businesses, and more.
For more info, a friendly chat, and an expert’s help, you could always Contact Team Zap.
