Tips to drive more leads to your business.
Apple’s latest privacy changes means that marketers will no longer be able to track whether subscribers open a brand’s email. This comes as part of the iOS 15 software update, which is currently in beta testing. It will be released to the wider public this September. Two features, “Mail Privacy Protection” and “Hide My Email” … Read Post
Want your business to go viral? We don’t blame you. Brands want to get their names and content in front of as many people as possible and get them talking. There are many advantages of viral marketing. This includes brand awareness, which has become so important to brands using online platforms, it has become a key … Read Post
Modern technology means that we have access to countless tools and resources which shows us how to make a website. Often quickly and at low cost, with no need for much technical knowledge. But these tools don’t tell us how to make a reliable or professional-looking website. Or how to build a website which makes … Read Post
The purpose of a website seems obvious, right? If your site focuses on your business and its products or services, then its purpose is to sell… …But there’s so much more to a website than selling. By looking at the various ways you can use your website to support your business, you can deliver a … Read Post
Last month, we shared a post about big brand social media blunders and how to avoid them. Over the weekend, Aldi’s twitter account blew up after responding online to a rival supermarket’s legal case against them. So we thought now would be a great time to share five social media wins and talk about what … Read Post
Social media is a highly competitive space, with many brands competing for the consumer’s attention. The short life span of social posts and the need to stand out often results in a rush to churn out something creative. But sometimes a creative idea isn’t as well-received by the public as a brand thinks it will … Read Post
If you’re reading this post, it’s likely that you’ve been asked to produce a brief for a new website or a redesign of your old one. Writing the perfect website brief is a necessary step towards building a great website. And it’s your opportunity to tell the web designers exactly what you want from your new … Read Post
Don’t underestimate the importance of colour for your website’s design and brand! When people land on your website, visual appearance and colour will form a major part of their initial decision-making. Research shows that 62 – 90% of snap purchase decisions are based on colour alone. Colour also increases brand recognition by up to 80% … Read Post
So, you’ve perfected your website. Everything is running smoothly and now it’s time to start adding that blog. You were told that blogs were a must-have these days for websites. But when it comes to putting pen to paper (or fingers to keyboard), it’s often hard to know where to start. What topics do you include? Which ones should you avoid? How do you know the blog post you are writing is something your customers will care about?
Read PostThe best websites always have their visitors in mind. Whether it’s driving more visitors to your website or learning more about them, you need to start asking yourself the following questions. Who is visiting your website? When asking yourself about the people visiting your website, the first question should always be about who your … Read Post
