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  • eCommerce
  • SEO

Top SEO Trends for eCommerce in 2024

Staying on top of the latest SEO trends is crucial when running an online store. Why? Because it can make all the difference between thriving and just getting by. The more visible you are, the better your chances of success. That’s why using the right SEO strategies is important—they can make or break your business.

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  • Funny
  • Marketing

April Fool’s Day Marketing: 10 Famous Campaigns with a Sense of Humour

If you have woken up to cling film over your toilet or a bucket of flour over your door this morning then there is a good chance it’s April 1st! April fools day is an excellent time for companies to take a chance and venture into a “humorous” marketing campaign. In addition, this day is a great opportunity to expand your brand audience and encourage sales. Whilst April 1st might be predictable to some, this blog post contains are our favourite campaigns over recent years that might give you some inspiration for April Fools Day antics in the future!

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  • Blogging
  • Funny

Zappy World Book Day

World Book Day is a charity event, first launched in the UK and Ireland in 1997. Its mission is to encourage children and young people to read for pleasure by working with authors, publishers, bookshops and libraries. In celebration of World Book Day, each member of Team Zap was invited to share a book recommendation.

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  • Funny
  • Marketing

Zappy Halloween: 7 Deadly Sins Of Marketing

Marketing done right doesn’t just sell to customers. It informs, engages and helps to grow your business. However, bad marketing can have a negative impact on your business’s performance, such as attracting low-quality leads and poor conversion rates, losing customers to competitors, collecting bad reviews and dissatisfied customers. This Halloween, we will be exploring the … Read Post

  • Email Marketing

How Apple’s iOS 15 Will Change Email Marketing

Apple’s latest privacy changes means that marketers will no longer be able to track whether subscribers open a brand’s email. This comes as part of the iOS 15 software update, which is currently in beta testing. It will be released to the wider public this September. Two features, “Mail Privacy Protection” and “Hide My Email” … Read Post

  • Social Media

Going Viral: What Are The Advantages Of Viral Marketing?

Want your business to go viral? We don’t blame you. Brands want to get their names and content in front of as many people as possible and get them talking. There are many advantages of viral marketing. This includes brand awareness, which has become so important to brands using online platforms, it has become a key … Read Post

  • Web Design
  • Website Ideas

What Makes A Perfect Website?

Modern technology means that we have access to countless tools and resources which shows us how to make a website. Often quickly and at low cost, with no need for much technical knowledge. But these tools don’t tell us how to make a reliable or professional-looking website. Or how to build a website which makes … Read Post

  • Website Ideas

Beyond Selling: The Purpose Of A Website

The purpose of a website seems obvious, right? If your site focuses on your business and its products or services, then its purpose is to sell… …But there’s so much more to a website than selling. By looking at the various ways you can use your website to support your business, you can deliver a … Read Post

  • Social Media

5 Social Media Wins And What We Can Learn From Them

Last month, we shared a post about big brand social media blunders and how to avoid them. Over the weekend, Aldi’s twitter account blew up after responding online to a rival supermarket’s legal case against them. So we thought now would be a great time to share five social media wins and talk about what … Read Post

  • Digital Marketing

What Is Canva And How To Use It

What is Canva? Canva is an all-in-one design tool where businesses can easily manage all of the visual assets for their brand, create knock-out graphics and short videos for their social media accounts. Whether you’re a novice designer or professional graphic artist, Canva’s design platform offers the flexibility and features to create a professional-looking design … Read Post