Skip to content
Offcanvas
  • Social Media

5 Big Business Social Media Blunders And How To Avoid Them

Social media is a highly competitive space, with many brands competing for the consumer’s attention. The short life span of social posts and the need to stand out often results in a rush to churn out something creative. But sometimes a creative idea isn’t as well-received by the public as a brand thinks it will … Read Post

  • Web Design
  • Website Ideas

How To Write The Perfect Website Brief

If you’re reading this post, it’s likely that you’ve been asked to produce a brief for a new website or a redesign of your old one. Writing the perfect website brief is a necessary step towards building a great website. And it’s your opportunity to tell the web designers exactly what you want from your new … Read Post

  • Funny
  • Marketing

Zappy Valentines: Relationship Marketing Tips For Small Businesses

This Valentine’s Day, we’re all about celebrating your customers and suggesting some ways you can reward their loyalty. So let’s talk about relationship marketing…   What is relationship marketing? Relationship marketing is a long-term strategy which prioritises building a close relationship with your customers. It is designed to foster customer loyalty, as well as promote … Read Post

  • Web Design

Choosing A Colour Scheme For Your Website And Brand

Don’t underestimate the importance of colour for your website’s design and brand! When people land on your website, visual appearance and colour will form a major part of their initial decision-making. Research shows that 62 – 90% of snap purchase decisions are based on colour alone. Colour also increases brand recognition by up to 80% … Read Post

  • Productivity
  • Remote Working

Working From Home: Tips For Your Mental Health And Wellbeing

Working from home is a very different experience to working in an office environment. Benefits of remote working include flexibility – not just in relation to when you work, but how you work – and teams are typically more productive. Home Working also cuts out the costs and hassle of the rush hour commute. This … Read Post

  • Funny
  • Web Design

Zappy Christmas: 12 Days of Website Advice

On the first day of Christmas, Team Zap’s advice to me: A site that offers scalability.   On the second day of Christmas Team Zap’s advice to me: Choose a good domain name, And a site that offers scalability.   On the third day of Christmas Team Zap’s advice to me: Make it search engine … Read Post

  • Blogging

Writing Blog Posts Your Customers Care About

So, you’ve perfected your website. Everything is running smoothly and now it’s time to start adding that blog. You were told that blogs were a must-have these days for websites. But when it comes to putting pen to paper (or fingers to keyboard), it’s often hard to know where to start. What topics do you include? Which ones should you avoid? How do you know the blog post you are writing is something your customers will care about?

Read Post
  • Business

5 Questions To Ask Yourself About Your Website’s Visitors

The best websites always have their visitors in mind. Whether it’s driving more visitors to your website or learning more about them, you need to start asking yourself the following questions.   Who is visiting your website? When asking yourself about the people visiting your website, the first question should always be about who your … Read Post

  • Funny
  • Web Design

Zappy Halloween: The 7 Deadly Sins of Web Design

With Halloween just around the corner, we thought we’d release something a little spookier than our usual content. Here are the Seven Deadly Sins of Web Design…   No Responsive Design A responsive design automatically scales a website so that its content and other elements matches the screen size it is being viewed on. This … Read Post

  • News

Zap Competitions is now live

We’re excited to announce that the new website for our competition services is now live. Team Zap have been working hard, putting in the extra hours outside of client work, towards launching Zap Competitions. Following the successful launch of the new website for 7days Performance, as well as our success with other clients in the … Read Post