Epilepsy Scotland
Instant impact to traffic, donations, and user experience from launch using digital strategies that continually work.
The Brief
Epilepsy Scotland were dissatisfied with their old website and approached Zap for a site redesign. They had several key aims they wanted to fulfil for this project. These were:
- To have a fully-functional, sustainable website which works for all departments
- Increase accessibility to Epilepsy information
- Have an attractive website which is easy to navigate and increases traffic
- Capitalise on the move to digital working and increase income streams through fundraising and training.
The Results
86.4%
Increase in users
The Solution
Working within brand guidelines, Team Zap redesigned the site to be speedier, more welcoming and professional-looking, ensuring that any images used were the right size and resolution. We implemented clearer and easier site navigation, with a dropdown menu and new site search function. We added a sign up form to the home page so that users could easily subscribe to the mailing list. Throughout the project, Epilepsy Scotland received premium level support from their dedicated Slack channel.
Epilepsy Scotland were already producing great blog articles which generate decent amount of traffic, naturally. We helped increase this by implementing an SEO strategy they could follow and training on how to find more opportunities within their blog content and how to use SEO tools to gain more traffic.
“Zap are a fantastic company and team.
They overhauled our website to make it more engaging, easier to navigate and much nicer to look at! We now have a website which better supports the people we represent and we couldn’t be happier.
Since Zap designed our new website, we have seen an 86.4% increase in users which in turn has increased traffic to our donation portal. Thanks to the team for all of their work!”
