Mcfadyens Contractors
Taking this 122 year business from a well established word of mouth business into a modern online world.
The Brief
McFadyens Contractors aims were to have a modern mobile optimised website that helps promote the four main areas of their business.
They had a basic landing page, but they needed a website that allows users to quickly and easily navigate to the relevant sections of their website and learn more about their offering.
A key factor was to showcase everything they had to offer since their website was lacking the information and knowledge potential customers needed to know.
The Solution
At Zap all our websites come mobile optimised. What we needed to understand was what they had to offer and what do customers actually look for online. Once we understood this we created a simple to navigate website with easy to use Content Management System (CMS) so McFadyens could easily add new plant hire and services they offer.
Since the website now has lots more content around what they do and offer, from launch of the website it has naturally gained more visitors, more users and more enquiries. The next phase of the project is around digital marketing and taking their new website to the next level online.
