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The Gel Hub

A gel nail website for both public and wholesale that’s easy to navigate.

The Brief

Zap were tasked to create this latest nail e-commerce website with some of the best colours we’ve ever seen.

With so many choices we wanted to make sure it was super easy for customers to find the right colours for them.

Selling online was key but we also needed to create a backend system for wholesale customers to be able to order with different levels of discounts in place.




UK Wide


Website Design

Website Development



The Solution

Working with lots of colours is a Zap specialty so we were delighted to work with this brand. The biggest challenge was to create a simple easy to use navigation so customers could find the colours that suited them best. We did this by creating a visual filter at the top of the shop page that users can either choose between their mood or their preferred colour choice.

The Gel Hub wanted an easy to use system for wholesale customers to order through the website also. Once a wholesale customer has registered and The Gel Hub have agreed terms, they can decide what wholesale prices are for each individual wholesale client. Once logged in, the wholesale client will automatically see what discounts they have on all products, can order directly online, pay or defer payment as a pro forma invoice, and have their products delivered within a few days.