Zap Blog

If you have woken up to cling film over your toilet or a bucket of flour over your door this morning then there is a good chance it’s April 1st! April fools day is an excellent time for companies to take a chance and venture into a “humorous” marketing campaign. In addition, this day is a great opportunity to expand your brand audience and encourage sales. Whilst April 1st might be predictable to some, this blog post contains are our favourite campaigns over recent years that might give you some inspiration for April Fools Day antics in the future!

Marketing done right doesn’t just sell to customers. It informs, engages and helps to grow your business. However, bad marketing can have a negative impact on your business’s performance, such as attracting low-quality leads and poor conversion rates, losing customers to competitors, collecting bad reviews and dissatisfied customers. This Halloween, we will be exploring the … Read Post

This Valentine’s Day, we’re all about celebrating your customers and suggesting some ways you can reward their loyalty. So let’s talk about relationship marketing…   What is relationship marketing? Relationship marketing is a long-term strategy which prioritises building a close relationship with your customers. It is designed to foster customer loyalty, as well as promote … Read Post