Guitar Gear Giveaway
Guitar Gear Giveaway isn’t just a competition site — it’s the UK’s leading guitar competition brand.
- Web Design & Build
- Custom branding, logo design and brand identity
- Hosting and scalable infrastructure
- Automation and workflow development
- Ongoing support and platform management
Founded in March 2019 by bandmates Sam and Andy, it started with a simple obsession: finding incredible guitars and getting them into the hands of players who deserve them.
Five years later, the team has delivered over 800 guitars a year to winners across the UK, built a thriving community, and cemented themselves as the biggest, longest-running, and most trusted name in guitar competitions.
They run a YouTube channel packed with news, reviews, and real guitar content. They support their community through giveaways and charity fundraisers. And with a combined 50+ years in the music industry, their network for sourcing world-class guitars is unmatched.
Their tagline says it all: Win your dream guitar for the price of a pack of strings.
Our Approach
Zap came in with a full-service remit — platform, brand, design, and infrastructure, all under one roof.
On the brand side, we built a premium identity that reflects where Guitar Gear Giveaway sits in the market. Inspired by the timeless, clean aesthetic of Gibson, Rolls Royce, and Patek Philippe, the new look centres around a refined palette of golds, brass, bronze, and silver — precious metal tones that signal quality without shouting about it. A clean, transferable logo built to sit on anything, from the website to merch to future marketing.
On the platform side, we rebuilt from the ground up. Faster load times, better traffic handling, and the automation and workflow features the business actually needed, including their bonus competition structure, were rebuilt properly into the new system.
Our approach combined:
- A high-performance platform built to handle serious traffic and volume
- A full brand and logo refresh designed for longevity
- Custom feature development including automation and bonus competition workflows
- Scalable hosting infrastructure to match their growth
The Results
Guitar Gear Giveaway relaunched with a brand and platform that matches their position in the market — the best in the business, looking the part.
- A premium, fully refreshed brand identity that sets them apart from the competition — again
- A faster, more scalable platform built to handle 30,000+ users and high-volume weekly competitions
- New automation and workflow features that streamline operations
- A solid foundation for continued year-on-year growth
When you’re running 15–20 competitions a week and selling out consistently, the platform has to be bulletproof. Now it is.
The Experience
Guitar Gear Giveaway came to Zap with a clear vision and high standards. They knew exactly who they were; they just needed a partner who could match their ambition and deliver at that level.
That’s what they got.
A team that understood the competition space, could handle the full scope of the project, and brought real expertise to both the brand and the build. Open collaboration, honest conversations, and a shared focus on getting it right.
For a business built on being the best, anything less wouldn’t have cut it.
Ready to build something that leads the market? Speak to Zap.
