- Performance Marketing
The Beginner’s Guide to Social Proof
By Angela
Social proof is a real crowd-pleaser when it comes to buying things online. This is especially true in the world of online competitions.
You know what they say about ‘following the crowd’ and ‘individualism’ and ‘not being a sheep’?
Yeah, that all goes out the window when it comes to online shopping.
There’s no use denying it: when you’re scouting the internet for your next purchase, other people’s opinions will be a big factor influencing your decisions.
There’s a reason influencers are so popular these days.
Welcome to the world of social proof.
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