How quickly can I see results from Zap’s performance marketing?

Competition and raffle websites work in a unique SEO environment. Unlike your usual eCommerce or content-driven sites, success isn’t measured by product pages or long-form blogs alone. It’s driven by urgency, user trust, recurring participation, and visibility for highly competitive search terms.

Because of this, many standard SEO metrics only tell part of the story. Page views, impressions, and generic rankings can — and do! — look impressive, but they can mask deeper problems: poor conversion rates, low-quality traffic, or short-lived visibility that disappears once the competition ends. Brrr. Spine-chilling results, these ones.

To build sustainable organic growth for competition and raffle websites, you need to track the metrics that directly impact entries, sign-ups, and revenue. Trust us, these are game-changers.

Here are the SEO metrics that actually matter, and why.

Email marketing campaigns are essential to your strategy. They can boost your engagement and conversions and help build a loyal customer base for your business. That’s a pretty big promise, but it’s within your power to realise it. How, you ask?

Two words: timing and frequency. Let us explain.

Email campaigns have a lot of potential, but much of this potential depends on when and how often you send them. You want your emails to be seen, interacted with, and reacted to — that’s a sign of their success. 

With email marketing timing, there’s no ‘one-size-fits-all.’ When you send your emails depends on your subscribers and when your open rate is at its highest. The same is true for email marketing frequency. Only you know how often your subscribers prefer to receive your emails.

Let’s begin by explaining the importance of email marketing timing before discussing email marketing frequency. Buckle up.