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Performance Marketing

Content Analysis and How to Ensure Content Validity

January 19, 2026

By Julia

Content analysis is exactly what you’d expect it to be. It’s a qualitative method that analyses various forms of documented communication, such as book extracts, newspaper articles, interviews, blogs, and even audio and video recordings.

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Zap Comps

5 Things You Should Know Before Starting a Competition Business

December 19, 2025

By Angela

Starting a competition business is the first step in a very exciting journey.

It’s a community, a source of income, and a creative outlet. What’s not to love?

But, of course, there are some things to bear in mind when you get started.

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Business

Writing compelling prize descriptions for your competitions

February 24, 2021

By Lex Haringman

When somebody lands on your competition page, you’ve done something right. Your ad copy, email, social media post – however they discovered your site – got them interested in your competition. Now you just need to turn this potential customer into a real one by convincing them to buy a ticket! Here’s why writing compelling … Continued

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