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Your website is often the first impression people have of your business. Because it’s important to make a good first impression, your site’s design is essential. It needs to be visually appealing, convey your brand’s personality, and help sell your products or services. This is where the web design mood board comes into play.

A web design mood board is exactly what you’d expect it to be. It’s a visual tool designed to communicate your website’s look and feel. It paints a picture of the user interface (UI) and layout, steering you toward what your website should look like. So, it goes without saying that a mood board should be created before the design process begins.