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Business

Choosing A Winner: How random is a Random Number Generator?

January 20, 2021

Flipping a coin, rolling a pair of dice, shuffling a deck of cards… In the past, these were popular ways to achieve an unpredictable and random result. Nowadays we have modern technology to generate random numbers for us. Software used for this function are known as Random Number Generators (or RNGs when abbreviated). Random numbers … Continued

Zap Comps

Why Competition Sites With A Specific Niche Work Better (With Examples!)

February 4, 2026

By Ryan Pickering

Here’s the thing: competition sites that point to a specific niche—something unique which defines them—tend to be a big hit with the customers.

There are really no limits! At Zap, we have clients who specialise in competitions for sea anglers, competitions for golfers, guitarists, and history nerds!

But why is it so helpful to have a niche like that?

Let’s unpack.

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Performance Marketing

How to Handle Traffic Spikes as a Competition Business

January 19, 2026

By Angela

Traffic spikes can be tricky for your website. But, there are lots of ways to handle them.

All businesses appreciate a bit of attention here and there. Without customers, there’s no business, so site traffic can only be a good thing, right?

The problem comes when this attention is inconsistent. Whether you experience long periods of little to no attention, or the other way around: when, suddenly, you get so much attention, your site can’t cope.

A traffic spike can happen to the best of us, so let’s unpack what to do if it happens to you.

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