Automatic Discount Application for New Customers - Zap Automatic Discount Application for New Customers - Zap

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Automatic Discount Application for New Customers

Open by Tide Together 1 month ago
We would like discounts (e.g. 30% off for new customers) to be automatically applied at checkout without the user needing to manually enter a coupon code. This is to improve user experience and conversion by removing friction in the checkout process, while still allowing the discount to be restricted to eligible users (e.g. first-time customers only).
Requested Functionality

Eligibility Detection

  • Detect if a user qualifies as a new customer based on order history (no previous completed orders)
  • Ensure logic works for both logged-in users and guest checkouts where possible

Automatic Discount Application

  • Automatically apply a predefined coupon/discount to the basket when eligibility conditions are met

Conflict Handling with Existing Offers

  • Prevent conflicts with existing promotions (e.g. BOGO offers, ticket bundles, dynamic pricing)
  • Define priority rules if multiple discounts are available

Admin Configuration

  • Allow admin to enable/disable this feature via settings
  • Allow setting discount value (% or fixed) and targeting rules (new users only)