How Do I Stop My Emails Landing In Spam?

📤 Why Are My Emails Considered Spam?

1. Misleading Subject Lines

Spam filters are triggered if you promote unrealistic benefits, such as ‘Get rich quick’ or ‘Guaranteed win,’ in your subject lines. Words like ‘Guaranteed,’ ‘Free,’ or ‘Earn’ are spam trigger words, so you should avoid them at all costs.

Similarly, your email might be flagged as spam if your subject lines don’t accurately reflect its content. For example, if you write ‘Important Update’ in your subject line but your email is about something else, this would be categorised as deceptive and, thus, as spam.

2. Low Engagement Rates

Emails with little engagement often end up in spam folders because they alert the spam filters that the email is irrelevant to the recipient. 

Suppose many of your subscribers don’t interact with your emails. In that case, this can negatively impact your sender reputation, making spam filters more likely to flag your emails as spam in the future.

3. Purchased Email Lists

Emailing people who didn’t opt in to receive your emails is a surefire way for your campaign to get lost in spam. 

Buying an email list rather than growing yours organically will contain various demographics who might find your emails irrelevant, causing your emails to be flagged as spam. 

4. Poor Email Design

Cluttering your layouts with excessive images or not including enough text can be flagged as spam. Excessively formatting your email can be risky, too, like making most of your text bold or italic; large font sizes also appear spammy.

📥 How Do I Fix This?

1. Build a Quality Email List (and Regularly Clean It)

• Entice your customers to subscribe to your email list so it’s only composed of people who are curious about your business
• Only email people who have explicitly signed up to receive your communications 
• Use double opt-in, where you ask users to confirm their email address after signing up
• Regularly clean your list to remove inactive subscribers — this will improve your sender reputation

2. Use Clear and Relevant Subject Lines

• Craft personalised and dynamic subject lines relevant to each recipient 
• Create subject lines that accurately reflect the content of your email
• Avoid spam trigger words
• Keep the subject line short and sweet

3. Monitor Engagement Metrics

• Track your KPIs, like open rates and click-through rates, to identify areas for improvement 
• Adjust your email campaign strategy based on your findings — don’t be afraid to experiment to find out what works best for you and your customers

4. Optimise Email Design

• Use a clean (but still visually appealing) layout 
• Include only an appropriate amount of text and images
• Don’t go overboard with the formatting
• Give the email a clear structure — clear headings, bullet points, appropriate spacing

Wanna Level-Up Your Email Marketing Game?

At Zap, we love seeing our partners thrive. If you are interested in optimising your email campaigns and improving your performance, contact us today.