Zap
So, you want to expand your online competitions onto an app. Woohoo! That’s great news — your business will benefit greatly from that. 😎
How, you ask?
The stats speak for themselves.
96% of the UK population in 2024 alone comprised mobile users. Globally, in the same year, 60.08% of web traffic came from mobile phones. That’s a lot of people on their phones. To meet your players where they’re at, you have to meet them on their phones. What better way to do that than creating an app?
But it’s one thing to create the app, and another altogether to get people to use it.
Luckily, Team Zap is here to help. We’ve got five handy tips coming your way.
You ready?
One way to get your players to download your app is to offer app-only competitions. That is, competitions that only those who’ve your app downloaded can enter.
That’s one way to incite a bit of that good ol’-fashioned FOMO, and make the players who’ve downloaded it feel like royalty.
Having in-app comps is also bound to boost player acquisition and engagement, especially because mobile users spend more time on apps than browsers. It’s also far more seamless to enter competitions through an app — tap, tap, tap, and you’re there.
Not to mention, players will want to enter your app-only competitions as well as the competitions on your site, because it increases their odds.
So, safe to say you’ve got a good chance at boosting your downloads here!
Apps give way to push notifications. As we already know, most people spend their time on their phones, meaning real-time push notifications will result in high open rates.
Sure, to some, the idea of push notifications can seem annoying, but, in the online competition world, they’re almost a necessity. How else will players learn when the next competition’s taking place immediately? We’re talking, as soon as it’s announced?
Having an app will tell them it’s happening, remind them it’s happening if they’ve not entered yet, and inform them of when the draw is taking place, allowing them to tune in to the winner reveal. No player would want to miss out on these announcements.
By doing this, players will want to be in-the-know of when the next competition is happening so they can join it before all the tix run out. This is perfect for them. Tell them all this, and we guarantee they’ll make it their next mission to download your app.
Wouldn’t it be nice to be able to buy competition tickets from anywhere, fast and easy?
You’re in luck. Apps let you perform this kind of magic.
And, frankly, it’s quite a huge selling point. Players love a frictionless, fast-loading interface and convenience. Your app can give all that to them. It’s a win-win-win.
Having an app broadens their horizons. It means they’re no longer tethered to a laptop or to having to enter your site’s URL into their browser every time. They can join a competition while boarding a plane, from a bath, or in the middle of a sports game.
This flexibility fosters a more inclusive and well-engaged community of players.
Another way to encourage your players to download your app is to offer them special offers for doing so, such as a discount. It taps into the ‘Woo, I’m about to get a deal!’ satisfaction, which is quite hard to resist.
Especially if your players are repeat players. They’ll find downloading your app for a discount absolutely worth it.
Soooo, tell them about it! Get them excited!
‘Want 50% OFF Your Next Entry? Download Our App!’ or something similar.
Your players are gonna love it, and hit that ‘download’ button in no time.
Not to mention, research suggests that promotional offers are an important financial incentive in app adoption, so, what are you waiting for?
Interested in starting an app for your competition business, or boosting those download clicks?
You’ve landed on the perfect site. Us at Team Zap are competition experts, so we’re a match made in heaven.
Need more proof?
Contact us today. We’ll be with you in a jiffy.
