Zap Lite

Here’s the thing: competition sites that point to a specific niche—something unique which defines them—tend to be a big hit with the customers.

There are really no limits! At Zap, we have clients who specialise in competitions for sea anglers, competitions for golfers, guitarists, and history nerds! 

But why is it so helpful to have a niche like that? 

Let’s unpack.

A competition site’s niche defines the types of prizes it has on offer, its overall vibes, and its theme. 

Maybe you offer fast cars, maybe you’re really into stationery. Whatever it is that makes you tick, it’s great to use it as your brand’s angle.