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All-in-One Powerhouse for
Running Online Competitions

We’re the in-house tech powering the UK’s most ambitious competition sites, built entirely by Zap.

The Zap Platform is a complete, scalable competition engine built for performance, growth, and ultimate flexibility – used by over 300 brands across the UK and beyond. Whether you’re just starting out or levelling up, Zap gives you the tools, infrastructure, and expert-led support to run secure, engaging, and scalable competitions. From seamless ticketing to payment and player management – we’ve got you covered.

Built In-House for Speed. Designed to Scale.

The Zap Platform is a fully integrated, cloud-hosted environment engineered for speed, uptime, and adaptability. Built by our UK-based development team, it offers the tools and infrastructure to run frictionless prize draws, boost sales, and automate operations -  all from a single, intuitive interface.

High Performance Ticket System

Our fastest, most powerful ticket generation yet! A ticketing system that could fix even Ticketmaster’s issues with:

  • Lightning-Fast Ticket Processing
  • Bigger Competitions, More Tickets
  • Increase tickets per order
  • Up to 10m ticket competitions
  • Up to 200 orders per second

Everything You Need, In One Dashboard

Manage your competitions with ease using our intuitive back-end interface. From launching a new prize draw to declaring a winner, Zap gives you control without the confusion.

  • Manage competitions, sales, and statuses in one place
  • Add tickets manually or automatically
  • Assign winners and manage winner galleries
  • Export PDF entry lists for full transparency
  • Run promotions with upsell pop-ups and cart-based bundles
  • Control features; spending limits, self-exclusion & account deletion

Zap Upsells

Zap Upsells is your conversion toolkit, engineered to increase AOV and engagement through behaviour-based triggers:

  • Cross-sell Pop-up – Suggest related comps after ticket add
  • Exit Pop-up – Catch leavers before they bounce
  • Time Delay Pop-up – Nudge after users engage with the page

Reveal The Winner

Our secure winner draw engine uses real-time delivery. Built to handle high traffic, live events, and compliance needs –  it guarantees integrity and transparency.

Zap Pay & Zap Cashier

Flexible Payments Built for Competitions

Zap Pay is our fully integrated checkout flow, built for the unique requirements of competitions. It supports high-conversion, mobile-first designs with full tracking support.

Zap Cashier is our layered payment tool designed to increase success rates. It provides fallback gateways, upsells, bundles, and deposit-style flows - giving your customers more flexibility and your site more resilience.

Together, they provide

  • Flexible payment rules
  • PayPal limitations
  • Checkout bundling and dynamic offers
  • Full Klaviyo tracking integration
  • Light and dark checkout modes
  • Mobile-optimised flows with fast performance

Integrations & Automation

Seamless integrations mean less manual work and more growth. We integrate with all these and more:

  • Full Klaviyo email support for checkout fields
  • Apps and push notifications
  • Real-time or batched syncing
  • Full Google tracking and UTM capture
  • Leaderboards based on customer activity and points
  • Dynamic bundles and time-sensitive upsells for increased orders

Zap Games

Prize Draw

The backbone of your competitions –  engineered for scale, speed, and simplicity. Built in-house, our prize draws are designed to work seamlessly with the Zap system without any reliance on third parties. 

Instant Wins

We were the first digital agency to build an Instant Win tool –  and the original still leads the way. As a staple of many sites today, Instant Wins let players score prizes instantly through seamless, automated triggers.

Instant Games

Engage your audience with interactive Instant Scratch, Flip, and Match experiences. Each game is powered by our cryptographically secure RNG with full logging and fairness validation.

Progressive Jackpot

Build excitement with rolling prize pots that grow with every order. Fully automated and configurable.

Spin the Wheel

Create an extra level of anticipation for your competitions and raffles with our completely customisable ‘Spin The Wheel’ tool.

Why Zap Beats Everyone Else

Everyone Else Zap
Hosting & Speed Tries to be a web developer and a hosting expert at the same time We have dedicated experts, Gridpane, who knows this inside out
Tickets Slow systems that fail at scale Truly random system that’s built to handle millions of tickets
Payments Uses third-party gateways with limited features. When issues happen at nights or weekends, good luck getting support Since our gateway is our own we fully support you and add new features on top
Automation Want to do an Instant Win comp with 1,000 prizes? Do you have a spare 10 hours? Our system automates everything it can. From repeat comps to easy upload spreadsheets and much more
Security Off-the-shelf plugins and themes are easy to manipulate Everything we do is built in-house and with the support of Gridpane, we have a locked-down, private system with security layers through the roof
Support Your developer is trying to be designer, developer, marketer, and now support? We have more people in our dedicated support team than most have in their whole business
Pricing Charges you for every order so you get to keep less We pride ourselves on costing less than 1% of your total net revenue
Content Managed Charges you to add comps and manage winners Full content managed so you can be fast off the mark with new prizes
Tech Blames limitations of Wordpress Our dev and tech background means we know what we’re doing
Compliance Optional Safe Play and hands over the keys Our system is locked down and our clients appreciate it. Responsibility Controls are a must. The safest, most reliable, secure platform for competitions.

Have some questions?

That’s good cos we have the answers
This depends on what you need and the required features for your website. Our own workload also plays a part here. At Zap, we pride ourselves on being transparent about the budget needed for your website. We’ll keep you updated throughout the development process. We’ll also agree on a timeframe for your individual project before we start.
No, all our plugins require a bespoke theme to support them and they come as a part of a bundled service with our web design packages. They cannot be integrated into general WordPress sites. The exclusivity of the plugins also means that our small team is able to provide a high level of technical support to the clients using them.
We’ve been designing and delivering websites for various-sized organisations since 2009.
Our range of package prices can vary depending on the quality of website, as well as the level of support and service you’re looking for. This is why Zap focuses on building quality websites that will grow with your business and can be fully managed by you. In short, you get what you pay for!
Before we start work on any site, clients will be asked to complete an onboarding document. This gives us a clear understanding of the requirements and additional services (e.g. Marketing and App Development) which will be involved in the project. After developing any site, we always carry out testing to ensure that it functions as expected and can support a successful launch event. It’s common for clients to continue working with Team Zap even after launch too. This gives direct access to industry-related expertise and guidance. That’s why we see our relationships with clients as partnerships.
While our competition plugins come only as part of a bundled service with our web design packages, we frequently work with existing prize competition and raffle businesses for site redesigns. This is how Team Zap goes above and beyond any other web agencies that don’t specialise in the competition industry. Other services we provide include marketing support and guidance, whether you’re looking for in-house management or training specific to promoting competitions, and app development.
The competition industry is strictly regulated by the Gambling Commission (GC) and Advertising Standards Authority (ASA). You will also need to be aware of the specific restrictions of the individual platforms you use for your business, such as social media and payment gateways. Please note that these rules and regulations frequently change, so it is important to keep up to date with them. Also, be aware that Zap is not a law firm. If you are seeking detailed legal advice for running your competition business, we advise that you contact a legal professional to find out more.
Team Zap is a small, yet diverse team. You can view all of our members on our Team page.
We’re one of the few digital agencies who specialise in building and supporting competition websites. And we’ve got a proven track record of success, too! You can view our work, as well as client testimonials, over on our Case Studies page.