See the full journey. Act on the insight
What is Zap Pixel?
Zap Pixel is our in-house analytics and tracking solution, built by Zap’s dedicated data team.
It captures high-quality customer data across Meta, Google Ads, and GA4 so you can finally see what’s actually driving profit, not just clicks.
Make smarter marketing decisions, improve performance, and grow sustainably without slowing your site down or paying for expensive third-party tools.
Why We Built It
Ad Blockers Block Your Data
Modern browsers and ad blockers stop traditional tracking scripts from firing, creating blind spots in your analytics. Zap Pixel captures accurate, server-side data so you keep full visibility of performance and customer behaviour.
Cookies Expire Too Quickly
Short cookie lifespans break the customer journey and distort attribution. Zap Pixel extends data continuity using first-party, server-side tracking, giving you a longer, more reliable view of how users convert over time.
Users Switch Devices
Customers browse on mobile, return on desktop, and purchase later, leaving fragmented sessions. Zap Pixel uses identity stitching to connect those interactions, delivering a complete, cross-device journey you can actually optimise against.
Data You Can Rely On
Make decisions with confidence using accurate, consistent tracking that captures every meaningful interaction. With clean, unified data across platforms, you can finally trust the numbers behind your strategy, spend, and growth.
GDPR Compliant
Built with privacy at its core, Zap Pixel gives you powerful insight while keeping you in control of your data and your responsibilities. Transparent, secure, and designed to support compliant tracking without relying on risky workarounds.
We’re a talented bunch here at Zap
Zap’s analytics team are the brainiacs of the competition industry.
Built for What’s Next
Zap Pixel is the first step in a much bigger vision.
We’re investing in:
- Advanced business intelligence dashboards
- Predictive modelling
- Dedicated data specialists to present and interpret your performance
- A complete, in-house analytics package built for competition businesses
“Since moving to Zap Pay with DNA Payments our customer feedback has been great. The flow is clear and easy to use. We have noticed a much higher acceptance rate with less payment declines. The DNA interface is simple and easy to use with great reporting tools on revenue received.”
Have some questions?
That’s good cos we have the answers
It’s simple – you want reliable and compliant data on your customers and their buying habits.
Get in touch. It’s that easy.
Yes. The Zap Pixel is completely GDPR compliant.
