Set up a MailChimp account or any other that offers email marketing with detailed reporting.
Send an email offering your services, products or knowledge. Don’t be salesy.
Open the report after the campaign, see who opened the email, clicked your links but more important, how many times they opened the email.
Best chance is they are really keen to know more if they’ve opened it more than once.
Call them and talk to them about it, what it is you were offering and arrange a meeting with them.
You’ll be surprised that you’ll be sitting at more meetings and making more sales.
I did it and it works.
Any other tips out there?
Updated Version: This post was originally posted on 7th January 2015 and received multiple updates since. Due to the recent news regarding J D Wetherspoon closing all their social media accounts. I asked readers to do this a few years ago. “Ask yourself this. How much would your business lose if they took away social … Read Post
Last week I attended All-Energy, the biggest renewable energy event in the UK with one of our clients Green Cat Renewables. It was great to catch up with Green Cat and see them at their best talking all things renewables. It was a great opportunity to meet more of the team and also other renewable … Read Post
Marketing done right doesn’t just sell to customers. It informs, engages and helps to grow your business. However, bad marketing can have a negative impact on your business’s performance, such as attracting low-quality leads and poor conversion rates, losing customers to competitors, collecting bad reviews and dissatisfied customers. This Halloween, we will be exploring the … Read Post
