Solutions - Performance Marketing
Stop Wasting Money. Start Getting Results.
Running a competition business isn’t easy – constant pressure to grow your audience, manage spend, stay compliant, and hit those all-important KPIs. We’ve helped hundreds of competition brands do just that with a full-stack marketing service that covers every touchpoint.
View reelPaid Search
Be where your buyers are.
We build high-converting Google Ads and Bing Ads campaigns designed to get you to the top of the search results – fast. From high-intent keyword targeting to advanced bid strategies, we cut wasted spend and maximise results.
What’s included:
- Google & Bing Ads
- High-intent keyword targeting
- Geo-targeting & local search
- A/B testing & optimisation
- Conversion rate optimisation
- Full-funnel strategy
Paid Social
Turn scrollers into buyers.
With thumb-stopping creatives and razor-sharp targeting, we build social campaigns that spark curiosity, drive clicks, and generate sales – across Facebook, Instagram, TikTok, and more.
What’s included:
- Platform-specific creative
- Audience targeting & retargeting
- Creator & influencer partnerships
- Lead generation & conversion-focused campaigns
- Tracking, analytics, and ongoing optimisation
- Full-funnel strategy
Email & SMS Marketing
Inbox impact that drives action.
We design, write, and automate email and SMS campaigns that actually get opened, read, and clicked. Ideal for customer retention, flash draws, and boosting lifetime value.
What’s included:
- Email & SMS creative
- Customer journey automation
- Segmentation & personalisation
- Campaign setup, testing & optimisation
- Reporting & performance improvements
Ad Creative
Ads that sell.
We place your brand on premium sites, streaming services, and even digital billboards using high-performance programmatic advertising. It’s awareness and conversion – at scale.
What’s included:
- Display, video, audio & native ads
- Connected TV (Netflix, Disney+, YouTube)
- Spotify & podcast ads
- Copywriting & messaging strategy
- Digital Out-of-Home placements
- Advanced audience targeting
Programmatic Advertising
Reach your audience- everywhere.
From short-form video to static ads and persuasive copy, we craft creative that doesn’t just look good – it performs. Designed for maximum scroll-stopping power and conversion.
What’s included:
- High-impact video ads
- Static, carousel & story ads
- Platform-specific creative
- Copywriting & messaging strategy
- A/B testing for creatives
SEO
Get discovered - organically.
Our SEO specialists help your competition brand climb the rankings with technical fixes, keyword-rich content, and local SEO strategies that bring long-term traffic without the ad spend.
What’s included:
- Technical audits & fixes
- On-page & off-page SEO
- Local SEO for your region
- Monthly reporting & analytics
- Conversion-focused content strategy
The Zap Omnichannel Approach
Seven touchpoints. One brand. Zero wasted effort.
The average person needs to see your brand 7 times before buying. We make sure those 7 moments are strategic, consistent, and effective. With Zap, every channel – from ads to emails – works together to maximise your reach and return.
From First Idea to First Draw - and Beyond
We’ve fine-tuned our process over 15 years. We know what competition businesses actually need, so you get results without the stress.
Onboarding
Design
Development
Support
Training
Marketing
Your Partner from A to Zap
Launch day is just the beginning. That’s why we build long-term relationships with our partners to provide solutions that go waaaay further than just their website:
- Launch strategies
- Maintenance schedules
- Marketing plans & implementation
- Ad management
- Ongoing technical support
We’re High Achievers
When tech skills meet creativity, magic happens.
Our in-house team blends technical genius with a
creative spark to bring your project to life.
We Have The Products For You
We make powerhouse products and fuel them with innovative, high-performing player acquisition campaigns that drive real growth.
Competitions & Raffles
The leading competition and raffle solution on the market, helping you stay ahead of the game – secure, fair, and fully flexible.
Payment Solutions
A better way to take payments for your competition business. Instant Payouts, game credit, and much more with Zap
Hosting Services
High-performance hosting powering some of the biggest competition sites across the UK – tailored to your ticket volume, not your AOV.
Interactive Games
Keep players engaged with our winning combination of games, player management, and best-in-class game solutions.
Have some questions?
That’s good cos we have the answers
What our partners say about Zap.
Our experience from onboarding to going live has been virtually flawless. We are early in our relationship journey, but have plans to embed the Zap team into our business. If you are considering a competition platform then don't make any decisions until you have engaged Zap, world-class with a bright future.
We Measure Our Success By Yours
We don’t like to brag, but our team has the perfect balance of technical expertise and business acumen to achieve incredible things for our clients.
Deep Dive into Marketing
Our blog is full of insights from our team to help you better understand what we do.
