Faqs - Performance Marketing
Have some questions?
That’s good cos we have the answers
With paid campaigns, many clients see results within days of launch. SEO takes longer (usually 3–6 months to gain traction), but together they create a powerful growth engine for your business. Our team constantly monitors and optimises so you get the best returns.
Every campaign is backed by analytics, attribution, and transparent reporting. You’ll see exactly where your budget is going, what’s working, and where to scale. No vanity metrics, just clear performance data that proves ROI.
Social media is a great place for promoting your competitions and driving traffic to your website. But social media marketing is about more than just selling. You need to keep in mind that people aren’t likely to buy from a company they have never heard of before or have no relationship with. The content you share on social media has to be entertaining and give useful information. Or your audience won’t engage with you. And you probably won’t sell very many tickets either!
Email marketing helps you to stay connected with your customers and can support your social media strategy. Your email marketing strategy should be more than simply selling. To encourage a better response to your email campaigns, you should instead focus on building and nurturing your mailing list.
All competition sites designed by Zap are integrated with Google Analytics. This gives you a clear overview of important website metrics, such as bounce rates or the amount of traffic your site is receiving at any given time. For more tips on managing and promoting your competitions, visit our blog. Bite-sized tips are also available on our Instagram. Looking to get the most out of web analytics tools and ensure that your site is search engine friendly? Here’s how we can help.
Ads on social media create awareness and generate revenue for your competitions. This makes them a vital part of your marketing efforts. To get started with ads for your competitions, check out our post on the RMG License and getting approved for Facebook Ads. Looking for support for your social media ads? Here’s how we can help.
Both. We run PPC campaigns (Google, Meta, TikTok, etc.) to drive instant results, while also optimising your site with SEO strategies to grow long-term organic traffic. You get quick wins and sustainable growth.
Yes. Our in-house creative team designs scroll-stopping ads, video content, and graphics tailored for competitions and raffles. From animation to ad copy, we handle the lot so your campaigns look sharp and perform even better.
What our partners say about Zap.
“I've had the pleasure of working with Zap for over 4 years now. As a business we've grown together and I don't believe for competition websites that there is a more reliable and secure solution. You get what you pay for when it concerns websites and these guys are the Rolls Royce of comp site web developers. The support is excellent and just an all round friendly capable team.”
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