Epilepsy Scotland

Video content is one of the most popular types of content to exist nowadays. It’s an effective way of engaging audiences, so it’s no surprise that businesses are getting more and more on board with it. In fact, in 2025, 89% of businesses used video marketing, which is a lot. 

But there’s still businesses that haven’t hopped aboard the train. 37% of them, actually. They say they don’t use video marketing because they don’t know where to start.

Well, luckily for you, you don’t have to worry about that, because Team Zap is here to answer that question for you. As a competition business, you’ll see a lot of benefit in using video content, so we know you’ll enjoy this one.

Let’s jump into it now, shall we?