Objective 01
Understand your business metrics to make smarter decisions, increase profitability, and play to your strengths.
The Accelerator Programme
T.A.P
Our unique positioning as the longest-serving competition and raffle tech provider with the most client successes has given us invaluable insight into what drives growth. That insight is now available to you through our tailored framework: The Accelerator Programme – or as we call it, TAP.
This one-of-a-kind programme brings together years of experience, data, and best practices into one actionable system designed to help you grow with confidence.
Strategy
What’s your next move? TAP begins by helping you define your business direction, identify gaps, and establish a clear growth plan for the next month, three months, and beyond. Whether you’re just starting out or refining your existing approach, we’ll help align your operations with your ambitions.
Prize Management
If your prizes are repetitive or poorly aligned with your audience, results will suffer. We’ll show you how to manage prize rotation, presentation, and positioning to increase appeal, reduce fatigue, and improve conversions – without overspending.
Player Engagement
The most successful brands don’t just run comps – they create communities. From promotions and exclusives to content strategy and gamification, we help you keep your players connected and coming back.
Player Retention
Once a player has entered, how do you keep them loyal? TAP helps you understand player behaviours, implement retention strategies, and optimise user journeys for long-term loyalty and higher lifetime value.
Player Acquisition
Acquiring new players is essential – but doing it efficiently is what keeps your business profitable. We’ll help you refine your acquisition strategy with a focus on customer behaviours, cost per acquisition (CPA), and performance marketing insights.
Data & Analytics
You can’t scale what you can’t measure. TAP helps you dig into your data so you can make decisions based on facts, not guesswork. Understand your Average Order Value (AOV), Lifetime Value (LTV), revenue trends, and player habits – and plan accordingly.
Why Should I Do The Accelerator Programme?
We want to help you understand your business and your metrics so you can make better decisions and play to your strengths. We do this with four key objectives in mind:
Objective 02
Move beyond ROAS and revenue. Learn to factor in cost per acquisition, player behaviours, and lifetime value for smarter marketing.
Objective 03
Define your growth plan. What are your goals for the next month, quarter, and year? Let’s break it down and map the journey.
Objective 04
Give you a clear picture of success and equip you with the tools and insights to find your own answers or work better with agencies.
Hundreds Of Help Articles, Right At Your Fingertips
Not only do we work together to guide you through The Accelerator Programme, we also have hundreds of help articles on our Knowledge Base. Our team of experts are constantly updating and adding to our bank of articles so you get the most accurate and up-to-date support and guidance.
Visit The Knowledge Base
We’re High Achievers
When tech skills meet creativity, magic happens.
Our in-house team blends technical genius with a
creative spark to bring your project to life.
276
Years of experience
366
Websites built & hosted
Have some questions?
That’s good cos we have the answers
T.A.P. is built for competition and raffle business owners who want to grow sustainably. Whether you’re just starting out or already established, the programme gives you access to expert advice, tailored strategy, and in-depth market knowledge that helps you stand out in a crowded industry.
T.A.P. covers the key areas proven to drive growth:
<ul>
<li>Business strategy to set goals and define direction.</li>
<li>Prize management to optimise appeal and profitability.</li>
<li>Player engagement to keep your audience invested.</li>
<li>Retention and acquisition to grow your player base.</li>
<li>Data and analytics to make smarter decisions with real insights.</li>
</ul>
You’ll work directly with Zap’s team of over 50 UK-based experts who understand both the technology and marketing side of competitions. The programme is delivered through a mix of consultation, workshops, strategic planning, and actionable recommendations that fit seamlessly with your existing platform and operations.
While results vary depending on your business stage and goals, clients typically see increased entries, higher retention rates, stronger engagement, and more efficient prize management. T.A.P. is designed to remove guesswork and give you a clear roadmap for long-term growth.
What our partners say about Zap.
“I've had the pleasure of working with Zap for over 4 years now. As a business we've grown together and I don't believe for competition websites that there is a more reliable and secure solution. You get what you pay for when it concerns websites and these guys are the Rolls Royce of comp site web developers. The support is excellent and just an all round friendly capable team.”
We’re proud of all our work
We don’t like to brag, but our team has the perfect balance of technical expertise and business acumen to achieve incredible things for our clients.
Deep Dive into Video & Animation
Our blog is full of insights from our team to help you better understand what we do.
