⚡Introducing Zap Pixel!
Zap Pixel is our custom plugin, which is built into the server-side of your site, allowing you to track your customers’ data at any time. That’s right. It bypasses the need for the data collected in your customers’ browsers. The plugin is immune to crashes due to traffic spikes and can protect your most critical sales data during peak sales events.
Sounds great, doesn’t it?
Not convinced? That’s fine. We relish a challenge.
Let us dive deeper into why you need it, then.
⚡Why You Need Zap Pixel:
There are a good few reasons why, actually…
It Provides Reliable Data
With Zap Pixel, you can count on high-quality, accurate data. Because it’s a server-side pixel, it doesn’t rely on users’ browsers to function. It won’t be at risk of crashing due to traffic spikes. Zap Pixel’s stronger than that. It allows you to consistently track every meaningful user interaction, giving you a unified overview of your stats.
Boom. Just like that, and you’re halfway to success already.
It Expands Cookies’ Lifespan
When we say ‘consistency,’ we see it through.
Zap Pixel likes cookies so much that it extends their lifespan. You can track your users for longer than two weeks without breaking the customer journey and distorting attribution. This will give you access to accurate customer data, providing you with a full and reliable overview of your customers’ search habits, browsing history, clicks, and more.
Knowing how your users convert over time will lead to thriving finances and business. Just think of how much time and money you’ll save! Your audience targeting will improve, as will your customer satisfaction, product development, campaigns, strategy, and the list goes on and on. There’s only one way to go from here, and it’s up, my friend.
It Bypasses Ad Blockers
Modern browsers and ad blockers stop traditional tracking scripts from firing, creating blind spots in your analytics. Not with Zap Pixel. Those pesky ad blockers have nothing on our plugin, nor on capturing accurate customer behaviour.
Our plugin is all about trustworthy, unbroken data. That’s why Zap Pixel bypasses ad blockers, browser restrictions and the switching of devices (more on this in a minute). Nothing gets in its way. It provides you with all the critical information you need to make fully-informed business decisions, including where to invest your time and money.
It’s GDPR Compliant
Fear not! Zap Pixel is built with privacy at its core. While it provides you with continuous customer data, it also ensures that you are in full control of it.
Sounds like a lot of responsibility — and it is, truly — but it’s something that should make you feel at ease. You know that the data won’t end up in the wrong hands. Zap Pixel is transparent, secure, and designed to support compliant tracking without relying on risky workarounds. It’s everything you’d want in a Pixel!
It Delivers a Cross-Device Journey
Customers are known to switch between different devices. If new customers open your app, then visit your website on their phone, then on their PC, it’s calculated as three separate sessions — despite all being from the same customer.
Zap Pixel stores every marketing interaction across all user sessions and devices. It collates different sessions into one if it’s the same customer. It’s smart like that.
This ensures accurate attribution, meaning you’ll be able to identify the exact ads, campaigns and marketing channels that kickstarted your customers’ journeys. You’ll know which ads work, and which ones to continue investing in.
It won’t matter if a customer switched their phones or laptops before purchasing; the data will be neatly and carefully stored.
⚡Pick the Right Pixel: Zap Pixel
Zap Pixel has so much to offer, and accurate data isn’t something any business can really pass on. Not if you want to make smart, data-driven decisions that save you money in the long run.
Interested in hopping aboard, and upgrading your pixel to the Zap Pixel? Contact us today.
