How Zap Games Drives Player Engagement, Repeat Visits and Higher Spend

1. Prize Draws: Built for Scale, Speed, and Simplicity

Prize draws are the backbone of your competitions. That’s why, when it comes to prize draws, you shouldn’t settle for mediocrity. Not when you can do so much better.

Zap Games builds your prize draws for scale, speed, and simplicity. It’s designed with you and your players in mind.

The prize draws you get with Zap Games:

• Are fully integrated into the draw engine. There’s no third-parties involved; it all takes place through the Zap Comps platform, making the prize draw process all the smoother
• Allow you to set up an auto draw, so you can host prize draws even when your attention is elsewhere, or you’re on vacay (and yes, randomness is guaranteed, just like for all our other competitions!)
• Work seamlessly with all other Zap features — which, trust us, you’ll want to get your hands on (*cough* Ever heard of Zap Pay? *cough*)

This isn’t as good as it gets… yet — there’s more. Much more.

2. Instant Wins = More Sales

Instant Wins are super popular in the online comps world, and rightfully so. They’re fun, and attract many players because of it. With Instant Wins, the player will find out if they’ve won instantly. Literally as soon as they enter (hence the name). No need to wait around. 

The ‘Play Now, Win Now’ nature of Instant Wins is what keeps players coming back and purchasing tickets (boosting your sales as a result). Buuuut that’s not all there is to Instant Wins — not when Zap’s around.

Zap’s Instant Wins bring so much to you and your players, such as:

• Smaller (but still very cool) prizes that can be won alongside a bigger, main prize
• The option for you to choose between physical prizes or site credit 
• Lay out prizes in groups, grids, or tables – as you prefer, and whichever you believe looks more visually appealing on your website 
• Trigger automatic winning emails to your players, so they know who’s won the instant it’s decided. Why wait? Bring out the champagne!

With all this epic stuff going on, it’s no surprise that Instant Wins are so popular.

3. Gamify Your Comps Even More with Instant Games

If you know and love Instant Wins, then get ready for Instant Games. But — there’s one thing you should know beforehand: the game itself doesn’t dictate whether the player wins or loses. Rather, it’s all in the ticket. So, having an Instant Game doesn’t change the outcome, it just changes how a player receives info on whether they’ve won or not.

Instant Games are a type of Instant Win, and they come in various forms:

• Instant Scratch — reveal winners like you would with a physical scratch card
• Instant Flip — toss the coin to see who’s won, ooo! 
• Pumpkin Smasher — this is the same as Instant Flip, but with pumpkins

Their purpose is to drive even more engagement and excitement by gamifying your comps. They do this by:

• Hiding the Instant Win results until users interact — that is, play the game (i.e. scratch the card or flip the coin)
• Adding a lil bit of suspense that you don’t normally get with Instant Wins (where you find out if you’ve won right after making the purchase), which promotes repeat engagement
• Building loyalty and, as a result, boosting sales (more fun = more engagement = more sales)

4. Progressive Jackpot Keeps the Excitement Goin’

And then, as if things couldn’t get any more exciting, the Progressive Jackpot walked through the door. This game type offers a daily, weekly, monthly or even yearly prize pot, which keeps building up until one day — any random day! — when a lucky player wins it all. 

Now, that’s one heck of a way to keep your players engaged. Unlike other comps, with a Progressive Jackpot, there’s no fixed draw date. Any day could be the day. This keeps things fun, and the anticipation through the roof. Quite a player magnet, this one.

A few fun facts about the Progressive Jackpot for ya:

• Rolling pot increases by % per order
• Auto-reset after win (to £0 or starting value)
• Real-time display on the homepage and header by adding a widget to your navbar
• Auto-winner emails and posts generated

Bigger and Better, Each and Every Time

We’re constantly improving. The Zap Games range is only getting bigger and better, thanks to our expert developers who are constantly evolving our selection. 

We want you to offer exciting games, and keep your players engaged — coming back for more and more! Sounds great, doesn’t it?

Let’s boost your player engagement together. Contact us today.